Solutions FAQs
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A pre-launch or early stage founder led asset management firm operating in the public or private markets. Likely launching or running it’s 1st or 2nd co-invest or co-mingled solution aimed at professional investors. We also welcome conversations with founders who are a few years into their journey, managing modest sums and now ready to scale up.
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For those RAISING capital we offer 1 accelerator programme solution with 3 price points. Please note the information in our corporate teaser for specifics.
For those INVESTING we offer a co-invest platform for professionally accredited investors seeking early stage access to a vetted & curated pipeline of world class fund management firms.
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When you apply for our accelerator programme we take great care to learn about your team and strategy. If we feel that tastes and appetites are unlikely to favour your firm we will let you know.
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We understand that you may bring decades of experience to your new firm - for that reason we don’t offer basic incubation of the type suitable for recent university graduates. Instead, we have structured our programme to provide actionable support in the areas most fund management pros lack muscle memory; distribution, sales and marketing plus operational organisation.
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Our expectation is that 75% will graduate. Those who don’t quite make it will still be offered a financially valuable package alongside the tools, skills & peers developed during the 12 week program.
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Recognition that a successful asset management firm is an operationally excellent distribution machine. The pursuit of investment performance alone, whilst worthy, will not catalyse asset gathering. We seek to work with founders who desire to pursue personal brand led strategies to build a profitable & durable business despite the ebb & flow of alpha generated from their investment team.
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A conversation where the founder leads with performance, fees or risk may not last very long. Similarly, folks who share slides or long pitch decks at the start of a conversation are unlikely to fit well with our approach. Seeing a founder wanting to draw compensation from a new start-up to match their last employed pay is also very concerning! Seeing a projected cost base that has less than 65% devoted to sales & marketing in the start-up years will raise eyebrows here.
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No. We make no secret of how hard it is to be accepted on our cohorts given the sheer volume of applications we receive. But once you’re in, we do not pit you against your peers, on the contrary our groups are supportive, sharing and look out for each other.
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The entire 12 week phase is held remotely via zoom & google-meet links. Graduation and demo day is held ‘live’ in the heart of downtown Dubai & Abu Dhabi UAE (apart from July when temperatures here hit 130F & we de-camp to the USA for graduation). Each week there is a group call and every 10 days 1on1 coaching with our team. Along with the self directed work we set, please budget for c10 hours per week.
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To maintain service standards, we curate 4 cohorts per year, each with 20 individual seats. Competition for those seats is significant and for firms that meet our criteria we accept on a first come first served basis.
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We welcome applications from founders located in any of the G20 member countries.
I'm curious about the Middle East, what UAE footprints must I make to be successful?
4 things are essential: A local banked entity serving as a ‘rep’ office, a locally based distribution/IR person, an intern programme between UAE and your home country, charitable/educational/NFP involvement. Alongside these, be willing to be noisy on LinkedIn & on TV & radio about your plans and activities in region. When it comes to fund & mandate structuring, we provide specific advice on the programme.
What topics do you cover in the accelerator program?
Across 6 phases and 12 weeks:
Phase 1: Your story, narrative & marketing content
Phase 2: Specifying your fund/strategy, fees, terms, location, set up
Phase 3: Talent, organisation & operations
Phase 4: Performance coaching, sales & marketing
Phase 5: LinkedIn Masterclass
Phase 6: Negotiating, presenting, demos & graduation
Why do you bring pro co-hosts/mentors into the programme?
We realise that we don't have all the answers and over the years have identified a group of exceptional specialists that add great value to our programme. Contrary to many programmes, we ask each mentor to make client slots available for our cohorts without a wait list. In addition each mentor has developed a pricing offer especially for our programme. It is recommended but not mandatory for cohort members to buy services from our mentors.
Do I have to participate in the full program to graduate?
The majority of applicants are seasoned asset management professionals with decades of technical experience. We have designed the topics covered to be appropriate for senior professionals whilst recognising that many have not had a background in sales, marketing & distribution. Similarly, those transferring from large brands may not have been directly involved in operational or organisational matters. Consequently, we require all participants to complete the program in full to be considered for graduation.
What happens at a demo and graduation retreat in UAE?
Day 1 is action packed with each participant delivering a carefully prepared live & timed demo to the group & guests simulating the exact story narrative that they will use daily as they grow their firms. We have special guests stopping by for fireside chats with the Aucta team on mission critical topics. In the evening, we invite many of the regions most influential professionals, investors & decision makers to join us for drinks providing all participants with a network that would otherwise take years to achieve.
Day 2 is a reward for all of us, time to let our hair down, we take all participants to experience some of the best authentic experiences in the UAE.
What do your clients find most challenging about working in new regions like the Middle East?
Suitcase based selling & western marketing collateral & sales techniques simply don’t work well here. Instead, lots of LinkedIn (social proof), tightly worded 1 pagers, press coverage (more social proof) & in-person availability are all needed here.
Why do you focus so much on the attention economy?
In the early years of a new fund business, founders should be spending nearly all their time on attracting AUM. In the digital age, the most effective way of building a pipeline of inbound interest is via personal brand on social media channels, specifically LinkedIn and YouTube. Fund founders without a developing personal brand will struggle immensely to raise new AUM consistently.
What can cause a delay in graduation/a decision not to graduate a participant?
The end of programme graduation pack is not complete, late or of weak quality. There is limited evidence of a consistent weekly personal brand build via content creation & posting
Poor attendance & contribution throughout the programme
Our investment committee don't reach a quorum on your firm
What are the main areas of criticism or challenge you get?
We deal with very large volumes of inbound enquiries which sometimes slow us down. We are constantly looking at tech solutions to remove bottlenecks. We are professional investors deploying capital in very high risk situations (early stage/start-up firms) consequently we are not afraid of having hard conversations about hard topics which some founders new to entrepreneurship find challenging. We use templated documents to govern the GP and LP stakes we deploy - these are drafted to be entirely fair and reasonable but are non-negotiable - we do this to ensure we can close deals at pace which enables us to support as many high quality fund founders as possible. We do not graduate any founder we work with unless they have completed the programme. Founders with 20+ years experience sometimes feel that an accelerator is too junior for them. The average age on our cohorts is 47 & we regularly welcome participants from the C suite of publicly traded asset managers & multi billion dollar AUM firms.