Onboarding FAQs

1. Solid personal finances to ensure that household bills are covered without recourse to the business for the period until revenues and profitability arrive.

2. The ability to build a durable business (not just a fund).

3. We look for inbuilt drive & determination over education.

4. A global, curious mindset.

5. Evidence of high level achievement in the sporting/arts/cultural arena

6. We look for individuals and teams that have endured considerable personal or business challenge in the recent past.

7. Willing to try new things constantly

8. Perhaps most importantly of all a deep recognition that the attention economy via your personal brand on social media is where modern distribution, sales and marketing top of funnel work happens.

Sadly, very few early stage firms survive without absolute clear leadership from a person with accountability and responsibility. Most partnerships fail in the early years and we approach co-founded firms through this lens. Family run firms are even more prone to relationship breakdown.

At the point we approve your membership and your team accepts a seat in principle we are delighted to introduce you to a past alumni. Please bear in mind we receive over 200 requests per month for referees, we are respectful of our alumni' time and workloads as we will be with yours when you graduate! In the meantime, please browse our LinkedIn profile & YouTube channel carefully to see plenty of graduates commenting about us in public.

Our cohorts are made up of a very diverse range of founders from all backgrounds. Those who come from large corporates without start-up experience will normally find the move to a self employed, 'eat what you kill, zero safety net' status extremely hard. Many make the shift successfully, some conclude that they are not cut out for entrepreneurship.